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  • Location: Austin
  • Type: Contract
  • Job #18286
  • Salary: $38.00 - $43.00 USD

Our client’s marketing team is looking for a contractor to execute and maintain the email communication customer journey to their customers on the Salesforce Marketing Cloud platform. This role will help execute a newly implemented SFDC software and will work cross functionally to build and render the internal architecture.

In This Role

  • Build email templates, template library, and marketing emails in Salesforce 
  • Create, turn on, and maintain customer journeys, defining entry/exit criteria and customer actions based on established marketing goals 
  • Manage inbox deliverability – following email marketing best practices 
  • Develop and lead email program QA, including design rendering and journey UAT

Testing, Optimization, Reporting 

  • Execute email channel performance testing 
  • Create and manage analytic dashboards within Marketing Cloud for email program reporting

Data Management & Admin 

  • Leverage Salesforce connector to create data extensions based on messaging goals 
  • Responsible for subscriber and list hygiene  
  • Leverage customer data to identify opportunities for personalization and dynamic content, executing on these opportunities based on marketing goals

The Ideal Person

  • 3-5 years of experience in Marketing Cloud, CRM, CLM – Salesforce experience strongly preferred 
  • Well-versed in Content Builder, Email Studio, Analytics Studio, and Journey Builder 
  • Familiarity with Salesforce CRM and Connector, including reporting, data extension creation, and lead and contact management. 
  • Proven HTML, CSS, and AMP script experience  
  • Knowledge of Google Analytics and experience with GA integration with Marketing Cloud  
  • Certifications: Marketing Cloud Administrator, Marketing Cloud Email Specialist

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