The HT Group is partnering with a leading e-commerce company in the automotive aftermarket industry to find an Ecommerce Marketing Planner. Acting as a marketing project manager, this person will take a leadership role in planning and executing various marketing campaigns, content calendars, email communication schedules, promotions and product releases, and more for assigned brands to contribute to overall company success. The ideal candidate is extremely task oriented and organized with a strong grasp on digital marketing, e-commerce, and project management!
Direct Hire | Georgetown TX (100% On-site) | Comp up to 90k + Bonus
Responsibilities:
- Take ownership of the planning process for 2-3 assigned banners (brands) including creation of marketing calendar, forecasting demand, and tracking results
- Communicate with banner leadership to develop plans to driven revenue and margin growth
- Create marketing calendar to include major promotions, seasonal themes, and flash sales/events
- Interact with vendors on promotions and special events
- Collaborate with marketing team to executive website, digital, and social marketing initiatives
- Manage project tickets for design projects; prioritize and track deadlines and communicate with stakeholders
- Work with Sourcing and Product teams to manage vendor outreach as needed for promotional support
- Create and implement tailored marketing plans for new products and campaigns based customer base
- Leverage business intelligence and site analytics to identify opportunities to grow businesses
Requirements:
- Minimum 3 years of digital marketing experience, specifically web, social, and emerging technologies
- Must have experience working in an DTC/E-commerce environment, marketing products sold online
- Bachelors degree in marketing, merchandising, communications, or related field
- Professional or personal experience/interest in automotive industry a huge plus
- Must be able to quickly shift gears and manage multiple projects simultaneously
- Strong analytical skills, ability to look at metrics/KPIs and make suggestions
- Ability to work cross functionally