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New Study: Gen Y Not So Crazy for Social Media at Work
By Jessica Stillman | January 24, 2011 at BNET.com
The image of the 20-something employee perpetually plugges in to some gadget and hungry for 24-hour connectedness is popular in the business world . But Gen Y’s love affair with social media may have its limits – limits that employers ignore at their peril.
Consultancy Decode, which specializes in issues surrounding young people, recently surveyed more than 4,500 social media users between the ages of 18-34 in the U.S., U.K. and Canada for a report on social media at work to be released tomorrow. What they found may surprise the biggest boosters of social media’s place in the business world, particularly when it comes to recruiting.