Director of Marketing
Location: New York, NY | Onsite/Hybrid
Compensation: $175,000-$195,000 base + Bonus
Employment Type: Full-Time
The HT Group is partnering with an established, growth-oriented business seeking a hands-on Director of Marketing to lead and scale its marketing function across a portfolio of services and technology solutions. Reporting to executive leadership, this individual will build a team, shape marketing strategy and brand positioning, and drive demand generation, new client acquisition, and cross-selling.
This opportunity offers broad ownership and direct partnership with executive leadership for a commercially minded marketer who enjoys building teams, introducing new ideas, and turning strategy into measurable growth.
Key Responsibilities
- Develop an integrated marketing strategy that connects multiple offerings while tailoring messaging to distinct audiences.
- Lead demand generation, product marketing, brand development, content, digital marketing, and events.
- Strengthen go-to-market strategies for new and existing offerings to drive awareness, engagement, and pipeline growth.
- Partner with leadership and sales teams to support client acquisition, lead conversion, and cross-selling.
- Build and lead the marketing team, establishing the processes, resources, and technology needed to support growth.
- Apply data, automation, and AI tools to improve marketing efficiency and campaign performance.
- Establish KPIs and reporting to measure results, demonstrate ROI, and guide investment.
Qualifications
- Proven B2B marketing leadership experience, ideally within technology, professional services, or another complex solutions environment.
- Experience building or scaling a marketing team and balancing strategic leadership with hands-on execution.
- Demonstrated success driving demand generation, client acquisition, and revenue growth.
- Ability to position multiple products or services within a cohesive brand and marketing strategy.
- Strong understanding of product marketing, go-to-market strategy, and digital demand generation; SaaS experience preferred.
- Strong analytical judgment, communication skills, and the ability to collaborate with executive leadership and cross-functional teams.
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