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Content Manager

The HT Group is currently partnering with a high-growth, ecommerce entity seeking an experienced Content Manager for an immediate hiring need here in Austin. The role will be responsible for ownership of all marketing content and day-to-day supervision of 2 associates. Some of the key responsibilities will include:

  • Inspire the content team to produce creative and compelling copy that drives audiences to engage with the organization, and create efficiencies and best practices for all content.
  • Lead the content team to collaborate and coordinate among staff, freelancers and agencies to deliver on day-to-day content calendars and email marketing.
  • Proofread, adapt, and publish DSHEA-compliant content (text articles, recipes, emails, infographics, videos, interactive features, and other multimedia), whether produced by yourself or subject matter experts, across various digital channels using best practices
  • Manage the company’s content library to maintain a healthy mix refreshed, repurposed content with newly created content.
  • Utilize digital and other analytics to inform future content-making decisions or optimizations.
  • Achieve article revenue and other performance goals as assigned.
  • Keep abreast of digital, SEO, market, and cultural trends and regularly present fresh, proactive ideas to the team.

Requirements

  • Minimum of five (5) years of editorial direction with a focus on digital and video content.
  • Proven ability to use content to drive brand equity, growth, and engagement.
  • Deep understanding of content performance across multiple channels- including social media (Facebook, Instagram, YouTube, etc.), email, SEO, and online.
  • Proven leadership experience including managing and mentoring a team and ability to influence and interact successfully with diverse individuals at all levels.
  • Record of creating compelling editorial content across platforms with extensive knowledge of digital best practices.
  • Able to translate the company’s mission into creative concepts and executions consistent with the brand’s standards, aesthetic and voice, as relevant by platform.
  • Impeccable proofreading and editing skills.
  • Excellent project management skills, organizational skills, and time-management skills.
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